What we do?

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Our Awesome Story

Founded in 1902, Probase Digitl Advertising Company is one of the largest outdoor advertising companies in the world with over 360,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit, and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional Out of Home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,000 displays.

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Mission & Values

Probase Digital is one of the largest outdoor advertising companies in the world. We live by the Golden Rule and operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities we serve. We have been in business for over 100 years and have stayed true to our mission and values throughout our history. Our core values below are the foundation of our company culture.

Committed to safety

We know that our largest audience is the driving public. We protect their safety by ensuring that our displays never become distractions on the road. We adhere to the OAAA Code of Industry Principles as well as external laws. Separately, we also committed to creating and maintaining safe working environments for all of our employees.

Serving our customers

We are dedicated to building strong relationships, providing excellent customer service and delivering value to our customers. We are always looking for innovative new ways to support our customers and to become an even more valued media partner.

Community support

We donate advertising space to non-profit organizations for public service announcements. We also use our digital billboards to broadcast emergency alerts on a local, state or national level.

Delivering Shareholder Value

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers and loyal to the communities in which we serve.

Honesty & Integrity

Always Improving

We strive to be the best, and more importantly, we are always focused on how we get better.

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